E-commerce in 2026 is no longer just your own online store. It's parallel sales on Allegro, foreign marketplaces, social commerce, and your own platforms. BaseLinker was built for exactly this.
Why BaseLinker?
BaseLinker is not a CMS or a sales platform. It's an integration and automation layer that merges all your sales channels into one coherent system.
- Central inventory: One stock level updated automatically across all stores and marketplaces.
- Unified order handling: All orders land in a single queue, regardless of where they came from.
- Automatic workflows: From receiving an order, through creating a shipment, to issuing an invoice and updating the accounting system — everything happens on its own.
When is it worth implementing BaseLinker?
BaseLinker isn't a solution for everyone. It's ideal when:
- You sell on multiple platforms (Allegro + your own store + Amazon) and lose time on manual synchronization
- You handle 100+ orders a day and need to automate packing, shipping, and invoicing
- You work with dropshipping and need to instantly pass orders to suppliers
- You have inventory problems — you ship goods you don't have because stock levels aren't synchronised
- You want to scale your business without proportionally increasing the number of staff handling orders
What do we do at Tesserakt?
BaseLinker is the centre, but its true power emerges when you integrate it with dedicated solutions:
- Custom WMS (Warehouse Management System): A dedicated warehouse system that communicates with BaseLinker via API, optimising pick & pack.
- Dedicated reporting panels: An analytics dashboard showing profitability per marketplace, per product, per ad campaign.
- ERP integrations: Automatic synchronization with ERP systems (SAP, Symfonia, CDN XL) ensuring consistent financial data.
- Custom workflows: Automations that go beyond BaseLinker's capabilities — e.g. dynamic pricing based on exchange rates and competitor prices.
- AI-powered content: Automatic generation of product descriptions for marketplaces using GPT-4, tailored to the specifics of each platform.
BaseLinker + Headless Commerce
For demanding clients we combine BaseLinker with a Headless architecture:
Medusa.js/Custom Backend → product, price, and order management BaseLinker → synchronization with marketplaces and logistics automation Astro/Next.js → an ultra-fast frontend for your own store
This gives you full control over the customer experience on your own store while retaining BaseLinker's automation for the remaining channels.
Example implementations
Electronics store (2000+ orders/day): BaseLinker + Custom WMS + Dedicated BI panel + Comarch ERP integration. Order handling time dropped from 45 minutes to 8 minutes. Implementation ROI: 4 months.
Fashion marketplace (sales on 5 platforms): BaseLinker + AI content generator + Product photography automation. One product added once — published automatically across all channels with optimised descriptions and photos.
B2C dropshipping (15 suppliers, 50,000 SKUs): BaseLinker + Custom pricing engine + Competitor monitoring. Automatic ordering from the supplier, dynamic prices, 99.5% product availability without capital frozen in inventory.
Technical capabilities
The BaseLinker API allows for:
- Real-time webhooks – react to orders in milliseconds
- Batch processing – mass updates of products, stock levels, and prices
- Custom metadata – extend BaseLinker with your own fields and logic
- Microservices – build dedicated services that extend the core's functionality
Security and scalability
As a SaaS, BaseLinker takes care of the infrastructure, but we take care of your data:
- Backup and redundancy: We duplicate critical data outside BaseLinker
- Monitoring and alerts: Instant notifications about synchronization errors
- Disaster recovery: An action plan for the failure of BaseLinker or marketplaces
- Rate limiting and queue management: Smart management of API limits so you don't get banned
When is BaseLinker not enough?
BaseLinker is great, but it has limits. Sometimes it's worth building custom middleware or moving to a dedicated Order Management System (OMS) if:
- You have extreme performance requirements (>10,000 orders/day)
- You need advanced business logic unavailable in BaseLinker
- You want full control over data and infrastructure (compliance, GDPR)
- BaseLinker subscription costs grow faster than the value you get from it
In such cases, we help design and build a dedicated solution that takes over BaseLinker's functions while preserving its integrations.
Summary
BaseLinker isn't a "must-have" for every store, but for multichannel businesses it's the foundation of an efficient operation.
Tesserakt doesn't just implement BaseLinker — we build an ecosystem of dedicated tools around it that automate your e-commerce at an enterprise level, without losing flexibility and control.
Need an audit of your workflow and a check on whether BaseLinker is the right solution? Get in touch with us.
