Digital sovereignty for educators – a case study of Klaudia Pach
We carried out a full digital transformation for Klaudia Pach, building an independent sales platform. We recovered 30% of the margin lost to commissions and ensured full digital sovereignty for the personal brand. See the results.
About the client
Klaudia Pach is an experienced Polish language teacher who offers tutoring and online courses. Over many years of work she earned the trust of many people and built a group of regular and returning students. Before working with us she used intermediary platforms such as Preply, which charged high commissions on her revenue.
No more commissions: how to regain digital sovereignty?
Klaudia Pach faced a problem typical of modern educators: dependence on external platforms. High commissions (up to 30%) and a lack of control over the student base limited the growth of her business. The challenge was a full digital transformation and building her own, independent brand.
„I was ready for change”
A large part of my income was eaten up by the high commissions I had to pay to intermediary platforms, such as Preply. This became even more painful because, thanks to my personal brand, finding new students is no longer a problem and the main advantage of such platforms has ceased to matter.
Lost margin
Platforms such as Preply charge commissions of up to 30% on every lesson
Lack of sovereignty
No place of her own online and no full control over relationships with students
Marketing for the intermediary
The client's promotional activities built traffic for the platform, not for her
Glass ceiling
No flexibility in shaping the offering and prices outside the platform's imposed framework
Her own platform: the foundation of an independent business
We designed and implemented a dedicated sales platform that became the centre of Klaudia Pach's digital ecosystem. The solution combines professional design supporting the personal brand with advanced sales and marketing automation, eliminating the need to use intermediaries.
Technologies used
We chose a modern technology stack (Astro, React, TypeScript), ensuring unbeatable site speed (Core Web Vitals) and scalability. This is professional engineering that works for the client's success.
Project timeline
The client's sales platform project was delivered in just 6 weeks – from needs analysis to deployment and the official launch of the website. The work took place in 5 main stages.
Analysis and discovery
Understanding the client's needs and goals, proposing solutions
UX/UI design
Developing the visual style, the graphic design of the website and 2 rounds of revisions
Implementation
Implementing the website based on the design, integrating with Calendly and Stripe
Deployment
Training and testing with the client, SEO optimisation, launching the site on the target domain
Maintenance
Ongoing technical support and website updates
30% more income and full control over the brand
Margin recovered
Complete elimination of commissions paid to intermediaries
Implementation time
From the start of work to full digital sovereignty
Return on investment
The investment in the platform paid off in just two months
Direct inquiries
Growth in the number of leads thanks to a strong, independent brand
Implementing her own sales platform brought immediate financial benefits. Klaudia Pach recovered the full margin, which translated into a direct increase in profits without having to raise prices for students. She also gained invaluable independence and tools to build lasting relationships with customers, which opened the way to scaling the offering with digital products.
The Tesserakt team are experts in their field, and the cooperation process took place in a great atmosphere. Thanks to Tesserakt's support, I managed to build my own online sales platform, which allowed me to significantly increase my revenue and become independent of intermediaries. Now I can focus on what really matters – teaching my students and developing my personal brand.
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